First Rule of Blogging

Post early, post often.

People read blogs because they are interested in what they contain. It is important for people to be able to return to a blog periodically to see new things - to feel like they are a part of a community. If you want to maintain a consistent readership, then you have to get into the habit of continually updating your blog. Fail to update regularly (read: daily) and people will begin to not visit your site out of habit and soon people will forget to visit your site altogether. I have experienced this phenominon myself over the years and have learned that only occasionally can I miss a day of posting. Most readers will simply assume that a blog has been abandoned if more than a few days pass without an update.

A current blog is a happy blog.